Sunrise Banks’ Eric Schurr on Merging Art and Strategy in Banking

Digital Banking Podcast

In this engaging episode of the Digital Banking Podcast, host Josh DeTar spoke with Eric Schurr, Chief Strategy Officer at Sunrise Banks. The conversation began with Schurr drawing an intriguing parallel between his hobby of creating stained glass and strategic planning in banking. He explained how both activities require vision, patience, and adaptability, reflecting the dynamic nature of managing strategy within the financial sector.
Schurr delved into his role as a futurist, emphasizing the importance of foresight in shaping business development and innovation at Sunrise Banks. He discussed how anticipating future trends and preparing for various scenarios can significantly impact the bank's strategic direction, highlighting the need for a flexible and forward-thinking approach in today's financial landscape.
The discussion also covered the societal impact of banking practices, with Schurr explaining how Sunrise Banks integrates its commitment to community service and financial inclusion into its business model. He shared insights on how aligning bank operations with social goals not only benefits underserved communities but also drives the bank's success by fostering a loyal customer base and resilient business practices.