James Burke-Frazier: The Genuine Drive Behind Credit Union Innovation

Digital Banking Podcast

In this episode of The Digital Banking Podcast, host Josh DeTar welcomes James Burke-Frazier from Jack Henry, highlighting his genuine passion for credit unions and service. Burke-Frazier, affectionately known as JBF, is celebrated for his authenticity and dedication to finding solutions that align with the core mission of credit unions. His approach to service drives him to seek out the perfect blend of innovation and practicality in the financial sector.

Despite not having a background in technology, JBF's accidental love for tech blossomed from his original intention to teach. This pivot reflects his innate desire to help others grow, a trait that shines through in his personal and professional relationships. His nearly three-decade-long marriage is a testament to the depth of his commitment and the sincerity of his interactions.

The conversation explored the importance of in-person connections, especially in a post-pandemic world. Both DeTar and Burke-Frazier shared their experiences of recharging their professional enthusiasm through face-to-face interactions at conferences and on the road. They discussed the unique energy and inspiration that come from engaging with passionate individuals, underscoring the value of personal contact in driving innovation within the digital banking industry.