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Grow Your Practice’s Income While You Sleep with Lisa Anne
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Brief summary of show:
In this episode of Dental Decoder's podcast, I’m joined by digital marketing expert Lisa Anne about innovative marketing strategies for dental practices.
Lisa shares her journey from a struggling entrepreneur to a powerhouse in digital marketing, investing millions in ads and generating millions of leads monthly.
She introduces her effective four Cs concept: Captivate, Collect, Connect, and Convert, which focuses on attracting the right clients, collecting their contact information through lead magnets, connecting with them via automated messages, and converting them into appointments or sales.
Lisa emphasizes the importance of defining a 'dream client,' utilizing social media ads smartly to build a relationship before selling, and exploring passive income and membership plans for dental practices. The episode is packed with actionable insights for dental professionals looking to leverage digital marketing for growth.
We talk about:
00:00 Intro
02:53 The Four C's of Client Generation
03:43 Captivating Your Ideal Client
06:41 Collecting Leads with Lead Magnets
07:46 Connecting and Converting Leads
09:37 Exploring Passive Income in Dentistry
11:26 Membership Plans and Recurring Revenue
13:08 Building Your Ideal Client Avatar
18:46 Leveraging Social Media Ads Effectively
Connect with Lisa:
Instagram: https://www.instagram.com/lisaannecoaching / https://www.instagram.com/stockmediamarketing/
Facebook: https://www.facebook.com/lisaannecoaching
Website: https://lisaanne.ca/ / https://stockmedia.ca/
Connect with me
Instagram: https://www.instagram.com/thedentaldecoders/
Website: https://www.dentaldecoders.com
23 episodes
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