[Ep #14] KOLs: OVERHYPED OR ESSENTIAL FOR CRYPTO PROJECTS?

Dealflow Podcast

In this episode of Dealflow, @TimHaldorsson, founder of @Lunar3capital, breaks down the vital role of Key Opinion Leaders (KOLs) in crypto and how @LunarStrategy helps projects nail their go-to-market moves.
From evaluating KOL influence to co-marketing campaigns, Tim reveals the secrets to aligning incentives and managing KOLs effectively in the fast-paced crypto world.
Timestamps :
00:00 Intro
02:03 Tim’s Intro
03:16 Lunar Overview
04:42 Lunar Capital & Lunar strategy
06:01 Web 3 Journey
06:54 KOLs Evaluation
08:59 Post Investment Review
10:35 KOL & Project Incentive Alignment
13:28 Sector Specific KOLs
16:12 DePin Sector KOLs & Advisors
17:30 Incentive for KOL Broken?
21:37 On Boarding KOLs
24:09 KOLs KPIs
26:40 Failures & Actions
29:25 Inoive Leaked
30:09 KOLs in Bear Market
31:28 Inoive Leak Boon or Curse?
32:50 GTM : Success & Failure
38:40 Outro
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[Disclaimer: It's important to note that the information provided here does not constitute financial advice. The views and opinions expressed herein are purely personal and do not in any way represent or reflect the official stance or viewpoints of the individuals company]

Chapitres

1. Lunar Strategy and Venture Arm Overview (00:00:00)

2. KOL Strategy and Alignment Mechanisms (00:04:21)

3. Influencer Strategy and Project Alignment (00:14:18)

4. Effective Marketing Strategies in Cryptocurrency (00:27:45)