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Episode 6 - Scaling personalization to all customers throughout the buying journey
Manage episode 195239817 series 1509135
Contenu fourni par DealerRefresh - RefreshFriday Podcast, Jeff Kershner, and Alex Snyder. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DealerRefresh - RefreshFriday Podcast, Jeff Kershner, and Alex Snyder ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be turned into conversions if you know how to use the tools properly. In this abridged version of my live web chat from August 2017 with AutoLeadStar Co-Founder and CEO Aharon Horwitz we explore the Artificial Intelligence (AI) tools revolutionizing automotive digital marketing. Talking points include: - Tracking user behavior in real time to offer relevant content - Eliminating the busywork of campaign segmentation - Scaling personalization to all customers throughout the buying journey Join the conversation on DealerRefresh: bit.ly/acadz304 Access Complete Edited Video Here: bit.ly/acadz265 For more information about AutoLeadStar on DealerRefresh, text AUTOLEADSTAR to 555888 or go to www.dealerrefresh.com/autoleadstar
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