371: From Broke to Millions, How Effective Storytelling Propelled Tom Jackobs to Entrepreneurial Success

Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

This week’s Misfit Entrepreneur is Tom Jackobs. Tom has an incredible entrepreneurial story and that’s fitting because he’s devoted his life to helping entrepreneurs and business create more opportunity and sales through story-telling.

Tom quit his job to buy a personal training franchise and was broke in 6 months. It was in the moment of just about losing it all that he realized his biggest flaw was he didn’t know how to sell, so he devoted himself to becoming a great salesperson and brought the business back from the brink going on to create millions of dollars in sales in his future businesses and programs. Tom realized that the key to effective selling was that it was process, but telling the right story was the main component. He now operates Impact Pilot, a firm that helps entrepreneurs generate more income through better sales strategy and using stories to sell.

I’ve always believed that selling through story is the best way and I’ve asked Tom to come on share how we can make the most of it in our businesses.

To see the full show notes and Misfit 3 for this episode, go to www.MisfitEntrepreneur.com

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