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Data Guru: What Blind Dates and Anonymous Audiences Have in Common
Manage episode 324568987 series 3335229
Contenu fourni par Data Guru by Acxiom. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Data Guru by Acxiom ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Internet dating and digital advertising actually have the same end goal: finding the right person. For advertising, it’s the right person who is interested in and has the capacity to buy an advertiser’s product or service. Today’s challenge is that many audiences are anonymous. Jeff Wingfield explains how data can bring anonymous audiences to life by building a snapshot of behaviors and interest that lets advertisers deliver a relevant experience.
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Partager
Manage episode 324568987 series 3335229
Contenu fourni par Data Guru by Acxiom. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Data Guru by Acxiom ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Internet dating and digital advertising actually have the same end goal: finding the right person. For advertising, it’s the right person who is interested in and has the capacity to buy an advertiser’s product or service. Today’s challenge is that many audiences are anonymous. Jeff Wingfield explains how data can bring anonymous audiences to life by building a snapshot of behaviors and interest that lets advertisers deliver a relevant experience.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
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Three nerds discussing tech, Apple, programming, and loosely related matters.
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continue reading
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continue reading
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continue reading
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continue reading
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