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Data Guru: Marketing Effectively to Hispanic Audiences
Manage episode 324568974 series 3335229
Contenu fourni par Data Guru by Acxiom. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Data Guru by Acxiom ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Acxiom experts Vanessa Lara and Linda Harrison discuss the important considerations from Spanglish to Influencers that marketers need to understand when advertising to Hispanic audiences. One size definitely doesn’t fit all for Spanish-speaking audiences so it’s important to look at multiple factors from assimilation to mobile usage when planning campaigns.
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Partager
Manage episode 324568974 series 3335229
Contenu fourni par Data Guru by Acxiom. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Data Guru by Acxiom ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Acxiom experts Vanessa Lara and Linda Harrison discuss the important considerations from Spanglish to Influencers that marketers need to understand when advertising to Hispanic audiences. One size definitely doesn’t fit all for Spanish-speaking audiences so it’s important to look at multiple factors from assimilation to mobile usage when planning campaigns.
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