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Data Guru: Let’s Get “Phigital”
Manage episode 353269075 series 3335229
Contenu fourni par Data Guru by Acxiom. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Data Guru by Acxiom ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
2022 brought decreased ad spend and the rise of clean rooms (and egg prices!). 2023 promises to continue to bring together our digital and physical worlds into the “phigital.” Brady Gadberry, Acxiom SVP of Data, joins this month’s Data Guru podcast to break it all down including the resurgence of QR codes, why people don’t touch things anymore and the power of the phones we hold in our hands.
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Manage episode 353269075 series 3335229
Contenu fourni par Data Guru by Acxiom. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Data Guru by Acxiom ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
2022 brought decreased ad spend and the rise of clean rooms (and egg prices!). 2023 promises to continue to bring together our digital and physical worlds into the “phigital.” Brady Gadberry, Acxiom SVP of Data, joins this month’s Data Guru podcast to break it all down including the resurgence of QR codes, why people don’t touch things anymore and the power of the phones we hold in our hands.
First, second, and third-party data – everything marketers need to know
The Drum's Deep Dive into Data & Privacy, By Brady Gadberry, SVP and head of global data, Acxiom.
Data clean rooms: making sense of the hype
The Drum. By Tate Olinghouse, Chief Client Officer Acxiom.
The Comeback of QR Code Marketing: How to Get It Right
Phigital Shopping Experience - Bit2win
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 episodes
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Similaire à Data Guru by Acxiom
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continue reading
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