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Data Guru: Expand your Share of Pantry
Manage episode 325572591 series 3335229
Contenu fourni par Data Guru by Acxiom. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Data Guru by Acxiom ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Manage episode 325572591 series 3335229
Contenu fourni par Data Guru by Acxiom. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Data Guru by Acxiom ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Creating a data-driven, intelligent engagement strategy is done best by those who have data as their North Star. Industries like CPG and Restaurants know too well how data can enhance and transform the brand and consumer relationship. Joyce Turner joins the podcast to share her knowledge in this space – pointing out trends, a huge opportunity to merge people data with category spend data, and lastly, shifts in the ecosystem. Understanding retail behavior is going beyond the store, and people-based transaction data is the face of the future.
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