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Data Guru: CDP, Connecting Data and People
Manage episode 345204777 series 3335229
Contenu fourni par Data Guru by Acxiom. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Data Guru by Acxiom ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Manage episode 345204777 series 3335229
Contenu fourni par Data Guru by Acxiom. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Data Guru by Acxiom ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
CDP is the word on the tip of every tongue in the adtech world, but will it truly help brands engage with relevance or will it become just another data silo? Data and Identity Expert Gloria Ward joins the podcast to share real-world insights on ways brands can fuel a CDP with data and identity to deliver customer experiences with bottom line impact.
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continue reading
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continue reading
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