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Ep 29: How are you staying relevant? with special guest Darla Powell
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Listen up folks--we all have a love-hate relationship with social media right?
Yes we do! It is a changing animal, and if you don't keep up with it you may be missing out on amazing leads because you are not staying relevant in our industry. Liz is off handling projects and Cheryl seized the opportunity to speak with a pro podcaster and social media guru, Darla Powell of Wingnut Social. Darla was a police officer, turned interior designer, to now founder and director of her social media agency. Being well-versed in the design industry, Darla saw a need for a social media agency focused on marketing strategies and practices specifically for interior designers and architects.
If social media is not your strong suit--do not be afraid to hire outside help so you can focus on your strengths within your firm. And like you encourage your clients to TRUST THE PROCESS, you must be doing the same in your marketing efforts. Listen to Cheryl and Darla discuss the importance of strategy, challenges you will face, and how to utilize AI without losing your authenticity!
You don't want to miss this episode!
RESOURCE LINKS:
The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Mentioned in this episode:
The Design Paradigm - One on One Business Strategy Program
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