Season 3 Episode 15: The *other* subject line that could boost your open rate

Cutting Chai Stories: Write copy that feels good

Hello hello and welcome back to Cutting Chai Stories, the ONLY podcast that gives you PRACTICAL, HANDS-ON advice, WITH examples, to elevate your copy so that it reflects your brand, reflects YOU, and feels like a natural extension of your personality.

I'm your host Jayati Vora, and today we are talking about the second subject line you may not know about.

But first, a note about my November-December creative writing classes for kids, that begin Nov 2. I'll be teaching how to write for podcasts, and at the end of this special, 6-week session, we'll be recording the kids' stories to be PUBLISHED as a special episode of Cutting Chai Stories. If you have kids or have friends with kids who might be interested, please go to www.cuttingchaistories.com/shop and pick the appropriate age group to sign up.

Back to our topic: email subject lines. In today's episode, I cover preview text, which is the line that shows up in your inbox AFTER the subject line. If you don't set it, your email service provider will pull it for you from the first sentence of your email, which is such a waste.

In today's episode, I show you examples of preview lines, good ones, bad ones, and different kinds of ones.

And if you want the email I sent out last week—the free gift that was ONLY for subscribers—sign up to my email list and ask me to send it to you. You can subscribe at cuttingchaistories DOT com SLASH subscribe. Don’t forget to check the “entrepreneur” box when you sign up!