41 - Do People Really Buy "Emotionally?"

Customer Secrets

This episode was a carryover to my blog that I wrote previously. It was about the phrase that we've all heard that goes: People Buy Emotionally, and Justify with Logic.

It that phrase true? I don't think so. In this episode, I make for the case, that at best, it is a half-truth. It seems to be true, but when we start breaking it down, we find that it isn't quite as nice-and-tidy that we think it is. People do justify with logic - that part is true. But do they really buy emotionally?

Listen in, and find out why I believe that this little half-truth is so insidious. It is worse than a outright lie, because once you recognize a falsehood, you are likely to seek out the real truth. With a half-truth, you don't take any further action, and the truth remains hidden. Therefore, since you never discover the truth, you end up following advice that is inefficient, or worse, advice that may be counterproductive.

If you would like to learn more about how to use the tools of persuasion more effectively, and stop believing the half-truths that are holding you back, I suggest my course: "Easy Selling Using Personality Type." You can also get my book "Selling By Personality Type." Additionally, you can also stay current on the latest developments in sales and personality by subscribing to this podcast and also visiting our website: CustomerSecrets.