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Keeping Track of the Moving Parts…of Digital Marketing That Is
Manage episode 313386378 series 3268694
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Sabrina Erskine, Digital Sales & Service Director at Napleton Auto Group, shares with us the importance for dealership leaders to keep track of all the moving parts involved in digital marketing. She points out that dealer principals and general managers need a better working knowledge of digital marketing as a whole as well as getting the entire dealership team involved in the digital marketing strategy. Sabrina highlights the fact that digital marketing impacts every department in the dealership and how breaking down department silos will help everyone better contribute to success throughout the customer journey.
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