Video Marketing and Selling Your Brand Story with Austin Craig, Serial Entrepreneur

Cult of Startup Podcast

In today’s podcast, we have with us, special guest Austin Craig. Austin got his start in YouTube by acting in a video for the brand Orabrush, which makes a special tongue cleaner that rids your mouth of bad breath. From this one YouTube video Austin has had opportunities to work with numerous brands and has helped them sell millions worth in product. We conclude the interview talking about his production company & how it has been recently hired by Brigham Young University to produce a series all about creatives.

We cover the following topics:

• What was it like when YouTube first released the ability to pay for advertisements?
• How can a company adapt to stay relevant with evolving social media platforms?
• Why you should consider the specific strengths and weaknesses of a platform before producing content on it?
• Why content is KING, but distribution is QUEEN?
• How to choose wisely team members and co-founders?
• And my personal favorite takeaway which was a formula to use when you want to win people’s attention and get them to act. Which is entertain, educate, organize and mobilize.

Watch Austin’s first big video with Orabrush here: https://www.youtube.com/watch?v=nFeb6YBftHE or watch when him and his wife decided to live the first 3 months of their married life entirely on bitcoin: https://www.youtube.com/channel/UCbH8Bfnki5l9fveNrxdMw6w

Feel free to reach out to Austin on Facebook www.facebook.com/austinmichaelcraig or at his website www.austinmcraig.com

For updates on show times and future guests connect with me on Instagram, Twitter or Snapchat all at the handle of CultOfStartup.

This episode is brought to you by Audible, which is a service I have used for years because I am not the fastest reader. In the time it usually takes an average person to complete a book, I take about twice as long. This is why I prefer to listen and digest great reads through audio.

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