Ep. 10 Zigging-zagging, principles of evaluating roles, how to milk the cow and more | Sofie Lehrmann, Founder, MilkMoo, fCMO

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Sofie Lehrmann, Founder MilkMoo and Fractional CMO, talks about her three key principles for evaluating job opportunities, solopreneurship, her philosophy of milking the cow. She urges aspiring marketers to embrace change, stay curious, and remain open to new paths for personal and professional growth. Her key message? "Nothing is set in stone." -------- About Sofie Lehrmann is the founder of MilkMoo, an agency dedicated to helping tech startups with marketing and a fractional CMO. With over 14+ years of experience, she started her career in market research, worked at MNCs, and later held several leadership positions at startups and scaleups. -------- Where to find Sofie Lehrmann: - https://www.linkedin.com/in/sofie-lehrmann-06282266/ - https://www.milkmoo.net/ -------- In this episode, you’ll learn: (00:00) Intro (02:06) How zigzagging helped her grow in career (10:08) 3 Core principles of evaluating job roles (14:59) Finding the right balance between salary and learning in early career (17:42) Why and how she started her entrepreneurship journey (21:27) Milking the cow philosophy and story behind the name (25:32) Rise of the creator economy and solopreneurship (32:29) Career advice for marketers -------- Follow Marketers Help Marketers: - - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes