Earned Media vs Paid Media | Ep. 50

Crypto Marketing with Ty Smith | A Coinbound Podcast

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2+ y ago 22:07

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Marketing is likely just one of your myriad responsibilities when you decide to jump into the crypto world. And PR firms come handy as they prove success in building revenue for their clients. Giving you an assurance that there’s a wealth of opportunity to have various placements in big-name publications.

The concept of owned, earned and paid media has content at the center. Luckily, crypto businesses are getting savvier at creating and curating engaging content. And in this episode Ty and Liz will be breaking down the ins and outs of these concepts, what their differences are and how their functions vary from each other.

Key Takeaways:

Difference between earned and paid media
PR’s that are directly issued into a crypto website
PR’s that are issued in wires
Working with clients to craft better stories
Building relationships with the different journalists that you are reaching out to
Building trust within your audience and the media
How companies can put their best foot forward and have a journalist to cover them
Implications to the different PR Strategies
How to stay on top of trends
Organic coverage, speed organic coverage, PR wires

Resources:

► Check out our agency, Coinbound: https://coinbound.io

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

► Cision: https://www.cision.com/

► PR News Wire: http://www.acesswire.com

79 episodes

#Business #Marketing #Coinbound