It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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#1 Manuel Hinz – Co-Founder & Managing Director CrossEngage
MP3•Maison d'episode
Manage episode 195817250 series 1937216
Contenu fourni par CrossEngage. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par CrossEngage ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Traditionally, the major bottleneck for CRM and marketing teams was lacking possibilities to access and utilize data. Sure, a few years ago, there were already a lot of different data sources available. In some cases, a business intelligence team even consolidated all available data in a data warehouse. But for non-technical marketers, this was of little use. If you aren’t a tech-savvy data specialist, you probably won’t be able to access that data or even build sound segments. So CRM and marketing teams were almost forced to only work with the data available in their respective channel tool. But even if you knew how to write SQL statements and work with databases or if you had business intelligence resources at your disposal, utilizing data for CRM and marketing purposes involved a lot of manual work hindering efficient workflows. You had to build segments in a data warehouse, pull lists, and upload them to each channel tool. Most teams simply didn’t go the extra mile. https://www.crossengage.io/podcast-manuel-hinz/
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12 episodes
MP3•Maison d'episode
Manage episode 195817250 series 1937216
Contenu fourni par CrossEngage. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par CrossEngage ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Traditionally, the major bottleneck for CRM and marketing teams was lacking possibilities to access and utilize data. Sure, a few years ago, there were already a lot of different data sources available. In some cases, a business intelligence team even consolidated all available data in a data warehouse. But for non-technical marketers, this was of little use. If you aren’t a tech-savvy data specialist, you probably won’t be able to access that data or even build sound segments. So CRM and marketing teams were almost forced to only work with the data available in their respective channel tool. But even if you knew how to write SQL statements and work with databases or if you had business intelligence resources at your disposal, utilizing data for CRM and marketing purposes involved a lot of manual work hindering efficient workflows. You had to build segments in a data warehouse, pull lists, and upload them to each channel tool. Most teams simply didn’t go the extra mile. https://www.crossengage.io/podcast-manuel-hinz/
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continue reading
12 episodes
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