Artwork

Contenu fourni par HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon). Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon) ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !

207 - How AI Is Changing The Marketing Game for Small Business Owners

1:05:38
 
Partager
 

Manage episode 357852932 series 1097793
Contenu fourni par HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon). Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon) ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

AI is here to stay and it’s changing the marketing game for small business owners.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, deliver their first AI-related show (it won’t be the last!).

They discuss the importance of crafting great prompts to get the best out of AI and share a simple “Prompt Crafting” framework you can follow to optimise the results you’re getting from AI.

They also discuss the incredible opportunities available to small business owners through the use of AI for research, brainstorming ideas, creating content, translating, summarizing, editing, proofreading, and giving advice. They also discuss the limitations of AI, such as inaccuracies and biases, and how to verify the results provided by AI.

Listen to this episode to hear more about:

-> How we used AI to create this episode, including the graphics, show notes, content outline and marketing materials!

-> What AI really means and why it’s so important for business owners to understand how it’s been designed to mimic human intelligence and behavior

-> What Natural language processing (NLP) is and why it’s a game-changer for making AI more usable, accessible and powerful.

-> What tools to use

-> Why AI is not to be trusted – do not believe everything it tells you (and here’s why!)

-> Examples of how the results can seem “plausible” but not accurate and tips on how to verify what AI is telling you BEFORE you publish!

-> Our favourite uses for AI right now (and what we DON’T think it’s any good for… yet)

-> How to use AI to create emails, blog posts, headlines, split tests and more.

-> Real-life examples from Suzi’s business (and the prompts she’s using!).

-> What’s the story with AI and copyright?”

-> How to inject more of your tone of voice and style into your AI-generated content.

-> And much more!

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> The REACH Retreat in Hawaii

-> EP 199 - Creating a Runway: How to Pave The Way For The Sale & Get More Results For Less Cost

-> Samantha Konyeshi from My Uno Home Drafting Design

-> FREE Download: AI Tools for Content Marketers

  continue reading

243 episodes

Artwork
iconPartager
 
Manage episode 357852932 series 1097793
Contenu fourni par HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon). Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par HerBusiness and HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon) ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

AI is here to stay and it’s changing the marketing game for small business owners.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, deliver their first AI-related show (it won’t be the last!).

They discuss the importance of crafting great prompts to get the best out of AI and share a simple “Prompt Crafting” framework you can follow to optimise the results you’re getting from AI.

They also discuss the incredible opportunities available to small business owners through the use of AI for research, brainstorming ideas, creating content, translating, summarizing, editing, proofreading, and giving advice. They also discuss the limitations of AI, such as inaccuracies and biases, and how to verify the results provided by AI.

Listen to this episode to hear more about:

-> How we used AI to create this episode, including the graphics, show notes, content outline and marketing materials!

-> What AI really means and why it’s so important for business owners to understand how it’s been designed to mimic human intelligence and behavior

-> What Natural language processing (NLP) is and why it’s a game-changer for making AI more usable, accessible and powerful.

-> What tools to use

-> Why AI is not to be trusted – do not believe everything it tells you (and here’s why!)

-> Examples of how the results can seem “plausible” but not accurate and tips on how to verify what AI is telling you BEFORE you publish!

-> Our favourite uses for AI right now (and what we DON’T think it’s any good for… yet)

-> How to use AI to create emails, blog posts, headlines, split tests and more.

-> Real-life examples from Suzi’s business (and the prompts she’s using!).

-> What’s the story with AI and copyright?”

-> How to inject more of your tone of voice and style into your AI-generated content.

-> And much more!

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> The REACH Retreat in Hawaii

-> EP 199 - Creating a Runway: How to Pave The Way For The Sale & Get More Results For Less Cost

-> Samantha Konyeshi from My Uno Home Drafting Design

-> FREE Download: AI Tools for Content Marketers

  continue reading

243 episodes

Tutti gli episodi

×
 
Loading …

Bienvenue sur Lecteur FM!

Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.

 

Guide de référence rapide