Soaring towards Sustainability: Reimagining Air Travel with Scandinavian Airlines

Conscious Design Podcast™

In this episode of Conscious Design, host Ian Peterman talks with Scandinavian Airlines' General Manager in the Americas, Jasmine Utter, about the airline's commitment to sustainability. They discuss the goal of net-zero CO2 emissions by 2050, with strategies including a new fuel-efficient fleet, sustainable aviation fuel, and the development of electric and hydrogen-powered aircraft. Challenges like fuel production and cost are acknowledged, while mentioning the customer's opportunity to buy sustainable aviation fuel when booking tickets. The airline's sustainable food services and a loyalty program that offsets emissions are also mentioned, emphasizing convenience and the positive customer experience in sustainable travel.

Notable Moments:

• Sustainable aviation fuel: Reduce emissions, its advantages, challenges, and limitations in availability.

• Challenges of fuel production: The challenges and limitations of sustainable fuel production, including scarcity, cost, and the need for partnerships with fuel producers.

• The importance of sustainable travel: Growing global demand and the need for a different approach to achieve sustainability without restricting travel.

• Safety and development of new technologies: The introduction of electric and hydrogen-powered aircraft.

• Customer perspective and confidence in new technologies: The public's reaction to new sustainable aviation technologies.

• Options for sustainable travel: Loyalty program benefits for more sustainable travel.

About Jasmin Utter:

Jasmin Utter is the General Manager for Scandinavian Airlines in the Americas. Together with the organization, she is responsible for passenger and cargo sales, as well as the airport handling across the eight airports SAS fly to in the US and Canada. SAS is an instrumental part of the infrastructure of bringing people together, not just in Scandinavia but also here in North America, and to do so in a sustainable way.

Learn more about Jasmin Utter and Scandinavian Airlines:

• https://www.linkedin.com/in/jasminutter/

• https://www.flysas.com/us-en/

• https://www.sasgroup.net/

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We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

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