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Revolutionizing Small Business Marketing: How Geofencing is Leveling the Playing Field with Barbara Wardell and Ernesto Cullari
Manage episode 454994556 series 2790038
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Discover how geofencing technology is revolutionizing small business marketing in this insightful episode featuring Cullari and Wardell, pioneers in location-based advertising. Co-founders Ernesto Cullari and Barbara Wardell share how their "people-first" philosophy and innovative technology are helping local businesses compete with major corporations by enabling precise customer targeting through virtual boundaries.
Born from the challenges of the COVID-19 pandemic, when one-third of small businesses in the New York and New Jersey region were forced to close, Cullari and Wardell's mission became clear: democratize enterprise-level marketing technology for small business owners. While major chains leveraged sophisticated marketing tools, small businesses struggled to keep up — a gap this agency set out to bridge.
The company has found success across various industries, including HVAC, commercial retail, and notably becoming one of the largest advertisers for laundromats in the country. They provide detailed analytics to their clients through a comprehensive dashboard, showing exactly where ads were seen, whether visitors were unique or repeat customers, and the effectiveness of different advertising channels. A particularly inspiring success story involves a former hedge fund manager who, with their help, transformed a struggling laundromat business into a profitable venture.
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