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Should You Manage PPC In-House or Hire an Agency?
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Debating whether to manage your PPC in-house or loop in an agency? We're here to offer our completely unbiased opinion (😂) and help you make the decision that's right for you.
Pros of managing PPC in-house (2:18)
Pros of managing PPC with an agency (3:08)
PPC: Time vs. Expertise (4:48)
Agencies can provide higher overall knowledge percentage for less cost (6:06)
Agency team size provides more data to inform decisions vs individual data (7:54)
Market shifts: in-house vs agency (12:30)
Removing agency collective data leads to worse results (13:48)
Common in-house mistakes: (16:30)
The importance of patience (18:00)
Final thoughts and advice (23:24)
Learn more about how even though managing PPC campaigns in-house can provide more control, the experience, resources, and collective data from a qualified agency will lead to better optimization and results over time for most businesses.
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