002 Adam McLaughlin : 3 Ways to Get Your Guests to Trust You

Coffee With Pastors Podcast

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7y ago 18:33

MP3•Maison d'episode

Text In Church co-founder and host of Coffee with Pastors Tyler Smith speaks with guest Adam McLaughlin. McLaughlin is in charge of marketing and communication at the Life Church in Ft. Meyers, Florida and runs a powerful blog. Today McLaughlin shares practical steps you can utilize this week to bring your church’s branding, marketing, and advertising into alignment.

[00:00] Tyler Smith introduces Adam McLaughlin, who oversees the marketing and communication at Life Church in Ft. Meyers, Florida.

[00:48] McLaughlin shares his passion.

[02:23] The differences between branding, marketing, and advertising.

[04:10] Branding is the foundation.

[05:11] How a smaller church lacking resources can use this model.

[09:01] Example of branding and marketing in action at Life Church.

[11:43] Coffeehouse Hot Seat.

Resources

McLaughlin’s blog

RecurPost

Leadership and Self-Deception

McLaughlin’s eBook, Trust Glue

16 episodes

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