Brewing Success: Ahu Terzi on the Layered Approach in Media

Coffee N° 5 with Lara Schmoisman

Discover the secrets to meaningful brand connections and collaborations with Ahu Terzi on the latest episode of Coffee N° 5. Join host Lara as they shed light on the central role of editors and brand builders, emphasizing the significance of investing in marketing materials that effectively tell your story. Explore different tools to stand out to editors and audiences, and learn the importance of a strategic approach to growing conversions. Ahu also sheds light on the importance of transparency when partnering with brand builders and harnessing the halo effect” on social media as a small brand. Dive deep into the concept of the layered approach and uncover how it can elevate your brand to new heights. Tune in for actionable insights and expert advice on building a successful brand strategy.
We'll talk about:

• The central role of editors and brand builders in creating meaningful connections and collaborations
• The importance of investing in marketing and creating materials that tell your story
• Different tools to stand out to editors and audiences
• Why it's crucial to have a strategic approach to growing conversions
• The importance of transparency when partnering with a brand builder
• Understanding and using the halo effect on social media as a small brand
• The layered approach and how it can grow your brand

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