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CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
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72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut
Manage episode 424460036 series 2824828
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In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing.
Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes the return on investment of top-funnel campaigns from 1 x to 6x by quadrupling the number of current campaigns in the market. And if you thought that was impressive - consider that at the same time, the team re-platformed their marketing engagement platform in three weeks (a major project that can typically take 6-12 months).
Grayson walks us through the challenges, learnings and strategies of Agile Marketing Implementation at PaperCut and makes a compelling case as to why modern marketing teams need to rethink the way they work to enhance productivity and deliver more customer value and business growth.
If you're a marketing leader aiming to enhance your team's performance and drive unparalleled results, this episode offers invaluable insights.
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- Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
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This podcast was produced by Ty Hayes and edited by Clare Ryan.
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