46.Implementing Salesforce to improve the CX with Kelley Johnson

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

Kelley Johnson, Lead, Student Experience Platforms (Salesforce) at UTS explains the ins and outs of implementing Salesforce.

If you’re interested in procuring Salesforce or another competitor product to help optimise your CX - then this episode will teach you how to go about it.

“It’s not just the product you’re buying. It’s all the governing around that – security policies, data policies, privacy policies … You do not want to have any breaches.”

Growth Generators is not an affiliate for Salesforce and featuring this product is not intended as an endorsement.

In this episode, we discuss:

• Three leaders that had a profound influence on Kelley’s career
• Why UTS chose to deploy Salesforce and how it aligned with their digital experience strategy
• Insights into the procurement process and what set Salesforce apart
• The importance of having the right people at the procurement table - and giving them enough time to participate
• The importance of building requirements with the end-users
• How the vendor's response can tell you a lot about how much they value the relationship
• Which Salesforce modules UTS chose to purchase and why
• The four must-have roles you need on your team to get out of the blocks with Salesforce
• The biggest challenges and wins so far

Kelley is an accomplished leader with more than 25 years' experience in digital technology.

P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes with all the tips and strategies laid out.

References

• University of Sydney Technology
• UTS 2027 Strategy
• Salesforce's Marketing Cloud Platform
• Power: A Woman's Guide to Living and Leading Without Apology," by Kemi Nekvapil

Contact Kelley Johnson

• Find Kelley on LinkedIn and mention you heard her on the podcast.
• Email Kelley any follow-up questions you have, [e-mail]
• Find out more about UTS

Contact Growth Generators

• Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 3-stage framework for marketing team transformation.
• Follow or connect with Ty on LinkedIn and let us know what you think of the show.

Help us continue to help you

• Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
• Please take a moment to rate and review us on your favourite platform.

We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

This podcast was produced by Ty Hayes and edited by Lewis Hallam.

Thank you and enjoy the show!