Leadership, Resilience, and Building a Future in SaaS: Insights from Daniel McDermott

CMO Chapters Podcast with Lucy Bolan

In this episode of CMO Chapters, host Lucy Bolan talks with Daniel McDermott, a seasoned B2B marketer with over 25 years of experience across tech and SaaS companies, including roles at Ericsson, CA Technologies, and Mimecast. From his early days in sales to leading marketing teams in SaaS, Daniel shares his journey of navigating rapid industry evolution, building resilience, and adapting to changing tech landscapes.

Daniel discusses his approach to leadership, how he balances technical know-how with strategic thinking, and his advice for marketers looking to transition into SaaS. Whether you're interested in career growth, adapting to tech shifts, or building a resilient marketing team, this episode offers essential insights.

Key Takeaways:

• The Role of Resilience in Marketing Careers: Daniel shares how his career evolved through economic challenges and industry shifts, highlighting the importance of creativity and adaptability.
• Foundational Skills for SaaS Marketing: Daniel recommends resources like Crossing the Chasm and The Leaky Funnel to build a solid understanding of SaaS fundamentals.
• Navigating Leadership Challenges: Effective leaders take time to understand diverse personalities, promote collaboration, and create an environment where challenging ideas are encouraged.
• Embracing Emerging Tech with Caution: Daniel discusses the role of AI, intent data, and personalisation in SaaS, encouraging marketers to experiment but with a strategic approach that stays focused on long-term value.

Memorable Quotes:

• "In marketing and in careers, resilience and creativity go hand in hand. You have to be willing to adapt and look for opportunities, even when things don’t go as planned."
• "Building strong relationships with sales is crucial in SaaS—be the voice of marketing for your sales teams."
• "Numbers are the language of business; embrace metrics and performance data to communicate effectively at the executive level."

Recommended Resources:

• Crossing the Chasm by Geoffrey A. Moore – Essential for launching new tech products and understanding market growth.
• The Leaky Funnel by Hugh Macfarlane – An Australian classic on campaign planning and audience positioning.
• The Science of Social by Dr. Michael Wu – A unique take on customer engagement from a social marketing perspective.

This episode provides invaluable insights into thriving in SaaS marketing, developing resilience, and adapting to new tech trends. Tune in to gain from Daniel’s years of experience and leadership advice.

Connect with Daniel McDermott:

LinkedIn: Daniel McDermott

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: [e-mail]