Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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Contenu fourni par Jons Slemmer and China Business Cast. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jons Slemmer and China Business Cast ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Ep. 107: Social Commerce in China with Miro Li
Manage episode 271919809 series 2509869
Contenu fourni par Jons Slemmer and China Business Cast. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jons Slemmer and China Business Cast ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
About Miro Li
Miro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.
In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.
In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing.
Episode Content:
- Consumer behavior on social platforms
- More about platforms like Xiaohongshu (Red APP) and Bilibili
- Other social-driven platforms
- How to use these niche platforms for cross-border e-commerce platforms
- Why the Gen-Z (post '95) population is so important for platforms
- Gen-Z behavior characteristics
- What are bullet screens, such as AWSL
- Biggest trends on social platforms in 2020
- Insights and expectations on Singles Day (11-11)
- CHINable platform offering free knowledge on Cross-Border E-commerce
Episode Mentions:
- Reach out to Miro via info@doublevconsulting.com or on LinkedIN
- Website: www.doublevconsulting.com and www.chinableacademy.com
- WeChat ID: miro509
- Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, Xiaohongshu
- Platforms: JD.com, Tmall.com, Yangmatou, Jumei, Kaola, Xiaohongshu, VIP
- KOL = Key Opinion Leaders & KOC - Key Opinion Consumers
- UGC - User Generated Content
- ACG - Animation Comics & Games
- AWSL - a wo si le, literally "I am dying", but used by Gen-Z to express excitement.
- O2O - Online to Offline and Offline to Online
Download and Subscribe
- Download this episode right click and choose "save as"
- Subscribe to China Business Cast on iTunes
- Or check out the full list on subscription options
- Add Jons ('jslemmer') or Simon ('sraadt') on WeChat to join China Business Cast WeChat group
- Find Jons on LinkedIN
- Find Simon on LinkedIN
- Join China Business Cast WeChat group
134 episodes
Partager
Manage episode 271919809 series 2509869
Contenu fourni par Jons Slemmer and China Business Cast. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jons Slemmer and China Business Cast ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
About Miro Li
Miro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.
In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.
In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing.
Episode Content:
- Consumer behavior on social platforms
- More about platforms like Xiaohongshu (Red APP) and Bilibili
- Other social-driven platforms
- How to use these niche platforms for cross-border e-commerce platforms
- Why the Gen-Z (post '95) population is so important for platforms
- Gen-Z behavior characteristics
- What are bullet screens, such as AWSL
- Biggest trends on social platforms in 2020
- Insights and expectations on Singles Day (11-11)
- CHINable platform offering free knowledge on Cross-Border E-commerce
Episode Mentions:
- Reach out to Miro via info@doublevconsulting.com or on LinkedIN
- Website: www.doublevconsulting.com and www.chinableacademy.com
- WeChat ID: miro509
- Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, Xiaohongshu
- Platforms: JD.com, Tmall.com, Yangmatou, Jumei, Kaola, Xiaohongshu, VIP
- KOL = Key Opinion Leaders & KOC - Key Opinion Consumers
- UGC - User Generated Content
- ACG - Animation Comics & Games
- AWSL - a wo si le, literally "I am dying", but used by Gen-Z to express excitement.
- O2O - Online to Offline and Offline to Online
Download and Subscribe
- Download this episode right click and choose "save as"
- Subscribe to China Business Cast on iTunes
- Or check out the full list on subscription options
- Add Jons ('jslemmer') or Simon ('sraadt') on WeChat to join China Business Cast WeChat group
- Find Jons on LinkedIN
- Find Simon on LinkedIN
- Join China Business Cast WeChat group
134 episodes
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Similaire à China Business Cast
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
