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Ep 016: Should You Let Subscribers Opt Out Of Sales Emails?
Manage episode 421926377 series 3552429
Contenu fourni par Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode, Branda discusses the concept of a "soft opt-out" in email marketing, allowing subscribers to opt out of receiving specific promotional or launch emails without unsubscribing from the entire list. She explores the benefits, such as retaining more subscribers and providing valuable feedback, as well as potential downsides, like reduced awareness of offers and technical challenges.
Tune in as Branda discusses:
- What's a soft opt-out and how it differs from a full unsubscribe.
- How to implement soft opt-outs depending on the email marketing platform used.
- Pros and cons of soft opt-outs.
Mentioned in the episode:
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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective
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