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Ep 020: Launch Question Call-In
Manage episode 426763085 series 3552429
Contenu fourni par Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Melanie Battistelli, OBM and Branda Villacob, Copywriter, Melanie Battistelli, OBM, and Branda Villacob ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In the episode, Melanie and Branda dive into the nitty-gritty of product launches, tackling burning questions that keep entrepreneurs up at night. From newsletter strategies to crafting irresistible bonuses, they leave no stone unturned. The duo shares differing perspectives on launch strategies, sprinkled with real-world examples and humor. They explore effective copy, evergreen versus live launches, and the controversial topic of soft opt-outs. Whether you're a launch newbie or seasoned pro, this episode arms you with fresh insights and practical tips to make your next launch a head-turning success.
Tune in as they discuss:
- Using bonuses during a launch and psychological impact on buyers.
- Differences between live launches vs. evergreen launches.
- Importance of incorporating the audience's own words and phrases in marketing materials.
Mentioned in the episode:
- Launch Email Swipe Files: https://www.therelevantcollective.com/launch-copy-swipes
- Melanie's Launch Resources: https://duxburydigital.co/resources
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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective
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