Mom & CEO: How to Dominate Business AND Parenting Like a Pro with Natasa Vihar

CEOAFTERDARK

Join George Kapernaros as he sits down with Natasa Vihar, CEO of Inlight Agency, to explore her journey in the marketing and business consulting world. Natasa shares valuable insights on the importance of a focused strategy in Facebook and Google advertising, the evolution of her agency, and her belief in the personalized approach to client needs. She passionately describes her career path, the inception of Inlight, and the challenge of balancing motherhood and professional life.

The conversation dives deep into the negative connotations associated with marketing agencies and how Inlight differentiates itself by valuing personal relationships and ensuring quality work. Natasa opens up about her experiences, the importance of efficient time management, and how motherhood has reinforced her commitment to her career. She emphasizes that success stems from understanding individual needs and fostering learning environments within her team.

Timestamps:
00:00 Introduction
04:12 Choosing a strong leader is crucial for growth.
09:03 Providing support for various customer project sizes.
12:09 Feeling of wanting to do things better.
16:30 Having a child leads to greater commitment.
18:08 Employees waste time, affecting efficiency and productivity.
22:11 Flexible work hours, focused work, and support.
24:01 Business owners aim for efficiency, balancing productivity.
29:56 Questioning life, studying law, seeking meaning.
33:06 Express your feelings and opinions openly and authentically.
34:19 Challenges shape you, choices reflect inner turmoil.
37:39 Team values energy, believes in transformational potential.

Guest Link:
https://www.linkedin.com/in/natasavihar/

Tune in to hear how Natasa transformed her vision into a thriving agency that champions personal growth and client success. Lastly, reach out to George if you have a fascinating business story to share!