carlomaderno explains the best tips for keeping your website relevant and boosting your performance in key areas of retail, such as marketing, and customer service. In fact, research shows that 40% of consumers are more likely to shop from retailers who spend more and personalize their shopping experience. Retailers will try to get Black Friday shoppers to spend more by offering additional discounts when they open the store's credit card. If shoppers know they have discounts to take advantage of, they are more likely to drop by the stores says carlomaderno.