Carl-Gould-#70secondCEO-What Are You to Your Prospects

Carl Gould #70secondCEO

What Are You to Your Prospects

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

During volatile times, people defer to experts.They listen to experts.Think about this. If you were in a rush to get to the airport, like, oh my God, I've got to get to the airport. It's an hour away and I've got 50 minutes to get there. So you don't want to take a chance and you order Uber and you order Lyft at the same time. Whoever gets here first, I'm, oh man.

And they both say they can get here at the same time.Oh my God, I just got to get there. And you run outside and they're both there and you say, oh my God, I've got to get to the airport.

I've got to get to the airport and I don't have a minute to spare. And the Lyft driver says, hey, listen, set aside the Lyft thing for a second. I know it's going to cost you 80 bucks to get there. I'm going to charge you a hundred, but I guarantee you get there on time. And if you miss your flight, I'll reimburse you the hundred and I'll reimburse you the flight. And then you're like, wow.

Then you look at the Uber driver and you say the Uber driver, Uber driver, do you know where the airport is? Yep. Would you guarantee I'd get there as well? I can't guarantee that.I don't know the traffic. I mean, what, you know, I mean, yeah, I mean, I think I'll get you there. I've been taking you there many times, but I can't guarantee it. Who are you going with? The Lyft or the Uber? First one or second one? Go ahead. Who are you going with? Number one.Right. Why? He added a 30% premium, but what did he do? He guaranteed the outcome.

Now, I'm not suggesting you guarantee the outcome, but did you have more confidence in the Lyft driver? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.