#122 Transforming A Dealership Group Into A TikTok Famous Powerhouse, How Dealership Marketing Is Evolving, Building The World's Largest Honda Store | Ryan Rohrman, CEO Of Rohrman Auto Group Car Dealership Guy podcast

Contenu fourni par Car Dealership Guy. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Car Dealership Guy ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Car Dealership Guy Podcast »
#122 Transforming a dealership group into a TikTok famous powerhouse, How dealership marketing is evolving, Building the world's largest Honda store | Ryan Rohrman, CEO of Rohrman Auto Group

5d ago 1:02:09

MP3•Maison d'episode

Welcome to the Car Dealership Guy Podcast! In this episode, I chat with Ryan Rohrman, CEO of Rohrman Auto Group. We dive into topics like transforming a dealership group into a TikTok powerhouse, achieving over 4 million views on a TikTok video, building the world’s largest Honda store, and much more!

This episode of the Car Dealership Guy Podcast is brought to you by:

TransUnion — helping dealers deliver the seamless, personalized transactions today’s car shoppers expect. Learn more at www.transunion.com/cardealershipguy

Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc/

CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships. Learn more @ https://www.cdkglobal.com/dealership-xperience-platform

Interested in advertising with Car Dealership Guy? Drop us a line here

Interested in being considered as a guest on the podcast? Add your name here

Topics:

(00:00:00) - Intro

(00:02:02) - What drove you to go all in on social media?

(00:04:58) - Ryan’s career in auto

(00:14:45) - How are you getting to know your customers?

(00:18:35) - What does your tech stack look like?

(00:27:25) - Are you using AI tools?

(00:33:19) - Dealership fundamentals

(00:42:40) - Why did you decide to train your team on social media?

(00:46:51) - Will the winning dealerships be staffed by micro-influencers?

(00:53:33) - How is business right now?

(00:54:55) - How are you combating affordability?

(01:00:58) - Closing thoughts

Check out Car Dealership Guy’s stuff:

CDG News ➤ https://news.dealershipguy.com/

CDG Jobs ➤ https://jobs.dealershipguy.com/

CDG Recruiting ➤ https://www.cdgrecruiting.com/

My Socials:

X ➤ https://www.twitter.com/GuyDealership

Instagram ➤ https://www.instagram.com/cardealershipguy/

TikTok ➤ https://www.tiktok.com/@guydealership

LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/

Threads ➤ https://www.threads.net/@cardealershipguy

Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683

Everything else ➤ dealershipguy.com

This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

122 episodes

#Lifestyle #Auto #CarDealershipGuy