4 Ways To Re-Engage High Value Cannabis Consumers With Happy Cabbage Analytics CEO Andrew Watson Cannabis Marketing Live podcast

4 Ways to Re-Engage High Value Cannabis Consumers with Happy Cabbage Analytics CEO Andrew Watson

2y ago 57:25

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It's normal for customers to churn in any business, but when you see your retention metrics in a free fall, it's hard not to feel the sting. Stats show that customers who repurchase can account for up to 65% of company revenue, and with new customer acquisition costing five times more than customer retention, it pays to keep your cannabis customers happy.

There are massive opportunities for cannabis businesses to create customer re-engagement experiences that translate into sales. During this week's podcast, we are meeting with Andrew Watson, CEO and Co-Founder at Happy Cabbage Analytics to discuss how to segment and activate your company's first-party data to create full-funnel cannabis customer retention strategies that put more cash into your pocket.

We will cover reactivation, advocacy, deal, and subscription-based re-marketing strategies that integrate programmatic, email, and SMS marketing channels to help you reach and interact with your customers in a personalized and meaningful way.

We are even going a step further and bringing you the data comparison reports for latent customer re-order rates and average order sizes that were captured on four channels: in-store, on cannabis websites, via Weedmaps, and by MediaJel's Programmatic Display Ad campaigns. We'll show you the data behind the channels with the highest recapture rates and increased average order sizes.

During this webinar, we'll cover:

Four must-have customer re-engagement strategies that bring high-value customers back through the door.
Which KPIs to track and measure with your team, and how to predict cart abandonment
See the data: How programmatic display ads crush Weedmaps recapture rates, average order sizes, and order frequency.

Join us and gain deeper insights into your customers so you can leverage first-party data to re-engage high-value cannabis customers and create memorable brand experiences.

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62 episodes