))
CMO & PE Perspectives: How To Create Value Quickly
Manage episode 445162117 series 3526193
Contenu fourni par Steven MacDonald. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Steven MacDonald ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
💡 Manoj Jasra, CMO at Emids, discusses his experience as a B2B CMO and strategist, emphasizing how to create value swiftly within organizations while addressing stakeholder expectations. He highlights critical aspects of launching in new roles, including learning the business, building relationships, and securing budgets, while also discussing the evolving role of AI in marketing and the importance of clear communication. 💡
"Understanding why the company exists in the first place is extremely relevant. It’s the foundation of everything you’re going to do and the basis of your strategy." - Manoj Jasra
Manoj's insights highlight key truths in B2B marketing. He stresses that internal communication is vital for alignment and operational coherence, while clearly defining the Ideal Customer Profile (ICP) is essential for crafting targeted marketing strategies. Content and thought leadership play a crucial role in engaging potential clients during their self-education journey. By utilizing advanced tools like AI for market insights, firms can develop data-driven strategies that produce quicker results, with effective communication and execution being critical for success.
Follow Manoj Jasra on LinkedIn
Follow host Steve MacDonald on LinkedIn
125 episodes
Partager
