Ep. 68 - Timing is Everything: Navigating Jewelry Buying Decisions, the Paradox of Choice, and the Importance of a Plan B

Buy Like a Guy

In this episode of Buy Like a Guy, I revisit when the proverbial "right time" is to make your buying decisions, and the importance of having a Plan B.

It's always best to buy important jewelry well before you're planning on giving it. Why? Because it's the best way to avoid undue anxiety about whether it's going to be done on time for your big reveal. Know what else happens? You won't have that nagging pressure hanging over your head as you wait for the final product.

I'll touch on the Paradox of Choice, a very real problem in our society as far as I'm concerned, and one that pops up all the time when you're buying something like an engagement ring or custom piece of jewelry. Customization feeds this monster, and while it can be a good thing, it can also push the lead time out well beyond the time constraints you think are appropriate.

Even when you allow yourself enough time, I still suggest having a Plan B in your back pocket. "Be prepared," is a great motto, and one that can serve you should the jewelry you are buying isn't quite ready when you need it, or when something you've had your eye on is gone when you make the all important move to go buy it. (Such a bummer.) It's the best way to avoid getting all knotted and apologizing at the moment of truth. Nobody wants that.

Takeaways:

• Avoid undue anxiety and apologies by having a plan B when presenting jewelry.
• Get jewelry sooner rather than later to eliminate pressure and ensure availability.
• The customization options in the jewelry industry can lead to the paradox of choice.
• Always communicate with your jeweler and ask about the timeframe for making jewelry.

If you want to talk with me personally you can email me at [e-mail]. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home.

Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head. They're awesome.

Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987