Building Enduring Customer Loyalty by Focusing on the People with Aveline Clarke

Business Habitat with Sam Dean

In Episode 106 of The Business Habitat podcast, Sam is joined by Aveline Clarke, Customer Journey and Marketing Growth Architect, Founder of Journey Point and host of the 6 Star Business Podcast. Together they talk about the importance of building customer loyalty through alignment of values and authentic communication. With a background in marketing and human resources, Aveline realised there was a gap in the customer process, with businesses more focussed on lead generation and conversion without truly understanding who their customers are. Initially managing the Executive Resource function for Australia Post before moving onto roll out a best practice onboarding change management process at National Australia Bank, Aveline honed her people skills and developed her passion for employee and customer engagement. In this conversation, Aveline and Sam consider the importance of aligning your customers to your goals and values and deciding who it is you want to work with. So often in the corporate world it is encouraged to portray a professional image which is often disconnected to real people. Aveline notes that businesses forget about themselves and fail to take into account what it is they stand for and what they are ultimately trying to achieve beyond the bottom line. With the shared vision of aligning themselves with purpose-driven businesses, Sam and Aveline discuss the proposition that enterprises flourish and build customer loyalty when stakeholders are unafraid to share their true authentic selves. Tune into this episode for a deeper analysis and more thought-provoking conversation around the importance of heart-centred business. Here at BlueprintHQ, we are here to help. We are super passionate about the professional services industry and supporting you with what you need. We are offering a 30 minute consultation call to help you with this process. Go to https://www.blueprinthq.com.au/consultation For episode shownotes: https://www.blueprinthq.com.au/podcast/episode-106-aveline-clarke