How we built a multipurpose skincare brand going against the Industry norms With Murphy Bishop II from The Better Skin Co.

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1+ y ago 19:50

MP3•Maison d'episode

Skin care businesses release additional products, convincing customers that they need each one to achieve the glowing skin they dream about.

But what if you could have better skin with fewer products?

In this episode, you'll discover how Murphy Bishop II & his partner are using a home-made approach to create multipurpose skincare products.

This episode also shows you how to create and market a "not so common" product, so your brand dominates (even in a broad industry like cosmetics).

Listen now!

Show highlights include:

How skincare sets squander your money while producing no real results. (7:11)
Big cosmetic brands are opposed to this "unusual" marketing approach that saves customers’ money (and how to duplicate this approach in your business) (7:46)
How to use this common, but overlooked type of messaging to generate massive product sales. (11:04)
Why partnering with large retailers doesn't favor budding brands. (16:51)

330 episodes

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