#193 – Grayson Brulte | SAE Tomorrow Today – The Path(s) to Commercial Adoption for Autonomous Vehicles

Building Better with Brandon Bartneck

As host of SAE Tomorrow Today, Grayson Brulte operates at the intersection of economics, politics, and technology to help listeners navigate emerging technologies and understand their impact on mobility.

Grayson Brulte discusses the most interesting questions and topics in the autonomous vehicle industry, including the challenges of artificial timelines and the importance of realistic milestones. He shares insights into the robotaxi space and the potential business models for autonomous vehicles. Grayson also explores different applications of autonomy, such as shuttles and privately owned vehicles. He discusses the value and economics of autonomy in long-haul trucking and the expansion of routes and ports. Additionally, he highlights the challenges and opportunities in warehouse automation and the last mile delivery sector. Grayson encourages listeners to roll up their sleeves and build in the autonomous vehicle industry.

Conversation flow:

• The Most Interesting Questions and Topics in the Autonomous Vehicle Industry
• Artificial Timelines and Realistic Milestones
• The Robotaxi Space and Consumer Perception
• Building a Business Model for Robotaxis
• Different Applications of Autonomy: Robotaxis, Shuttles, and Private Use Vehicles
• The Potential for Personally Owned Autonomous Vehicles
• The Challenges of Shuttles and Consumer Preferences
• The Value and Economics of Autonomy in Long Haul Trucking
• Expansion of Routes and Ports in Long Haul Trucking
• Creating and Capturing Value in the Autonomy Ecosystem
• Challenges and Opportunities in Warehouse Automation
• The Last Mile Delivery Challenge
• The SAE Tomorrow Today Podcast and the Importance of Standards
• Final Thoughts and Encouragement to Build

Links

• Show notes: http://brandonbartneck.com/futureofmobility/graysonbrulte
• https://www.sae.org/podcasts/tomorrow-today
• https://www.linkedin.com/in/graysonbrulte/

Bio:

Grayson Brulte is an autonomous mobility advisor and consultant who provides strategic counsel and political insights to help clients navigate what’s next.

As an SAE strategic partner since 2017, Grayson brings his in-depth industry knowledge to host SAE Tomorrow Today. His unique perspective factors in economics, politics, and technology into one-of-kind weekly conversations with innovators changing mobility and its impact on society.

Grayson is a thought-leader who regularly provides insights to publications including Bloomberg, Reuters, The Financial Times, Wall Street Journal, The Los Angeles Times, Hollywood Reporter and Forbes. His written opinions and insights have been featured by organizations including the Consumer Technology Association in presentations to the Federal Trade Commission.

About SAE International:

SAE International engages engineers, technical experts, and volunteers from around the globe to enable safe, clean, and accessible transportation solutions. We specialize in setting standards for industry engineering and creating STEM and professional education programs plus information products and events that disseminate knowledge and connect professionals working in the automotive, aerospace, and commercial vehicle industries. We strive for a better world through the work of our philanthropic SAE Foundation.

Future of Mobility:

The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields.

Edison Manufacturing and Engineering:

Edison manufacturing is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.

linkedin.com/in/brandonbartneck/

brandonbartneck.com/futureofmobility/