How to turn new customers into brilliant regulars

Build Your Salon with Phil Jackson

Welcome to another exciting episode of the Build Your Salon podcast. I'm thrilled to share some valuable insights with you on transforming first-time salon visitors into loyal clients. In this episode we'll explore how to boost client loyalty and achieve significant business growth.

We kick things off by discussing the importance of goal setting and revisiting both business and personal goals to stay on track throughout the year. By breaking down large objectives into manageable weekly, monthly, and quarterly goals, we ensure continuous progress and alignment. With the mid-year mark upon us, it's the perfect opportunity to reset and refocus on our aspirations, ensuring we maintain momentum all year long.

Next, we dive into practical strategies for creating meaningful connections with clients beyond their first visit. I'll share how to make new clients feel welcomed even before they step into your salon through personalised communication and thoughtful gestures. Acquiring new clients can be costly, so I'll provide easy-to-implement tips to build and maintain engagement. We'll discuss enhancing pre-visit interactions with tailored emails and sharing your salon's ethos to make new clients feel valued and comfortable.

Join me as we explore these strategies and more, ensuring your salon business thrives by turning new visitors into loyal, long-term clients. I can't wait to hear your thoughts and success stories!

(Editor's Note: You can find the episode Phil talks about here https://buildyoursalonpodcast.com/blog/108-how-quickly-can-you-train-the-perfect-salon-client)