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Sales Process & Onboarding
Manage episode 356615142 series 3409679
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In part 4 of our 8-part series, we'll learn how to create a disciplined, consistent process to win and onboard customers.
Thank you to our sponsor, Avalara! Avalara’s award-winning tax automation solutions help accounting practitioners of all sizes, from sole proprietors to Top 100 firms. Avalara simplifies sales tax compliance with real-time rates, automated returns filing, registrations, tax research and automated tax solutions for specialized tax areas. We live and breathe tax so you don’t have to. Learn more at Avalara.com/Accountants.
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- (00:00) - Filtering out bad clients
- (00:24) - Welcome to Part 4: Sales Process and Onboarding
- (03:52) - Pre-Sales Strategy
- (04:31) - Defining a few key concepts
- (07:06) - Customers perspective
- (09:23) - Value and guarantees
- (15:46) - Pre-sales marketing strategy
- (17:57) - Thank you to our sponsor, Avalara
- (19:42) - Sales Process Step by Step
- (23:30) - The 5 filters of client selection
- (42:09) - Summary of what these "filters" mean
- (44:03) - Lets apply this theory to a real world example
- (48:31) - The why conversation
- (58:11) - Asking key questions about expectations
- (01:08:41) - Delivering a proposal
- (01:11:51) - Some viewer comments
- (01:15:08) - Onboarding
- (01:26:49) - Thanks for joining, where to watch live and how to earn free CPE
- (01:27:44) - 3 exercises to do if you enjoyed this lesson
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Build a Focused Firm Session #4 Slide Presentation
https://drive.google.com/file/d/1Dorglzauml2LS52ak88ZsHBykGsflUMv/view?usp=sharing
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Join the Focused Firm email list to get notified of future streams and CPE courses:
https://go.earmarkcpe.com/the-focused-firm
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Get free CPE for listening to this podcast:
https://app.earmarkcpe.com/?course_id=11d08a91-988a-4465-8e0c-e974240b637d
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Connect with Hector Garcia, CPA:
Website: http://hectorgarcia.com
LinkedIn: https://www.linkedin.com/in/hectormgarciacpa/
Connect with Blake Oliver, CPA:
LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/
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Download the Earmark CPE App:
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728
Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app
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