EP 472: Defining what agency growth means to you and setting the path to achieve it with Marquel Russell

Build a Better Agency Podcast

This is a topic we’ve covered many times before, but it’s an important one. When was the last time you checked in with yourself about what agency growth really means to you? It can be more than just adding more team members and physically growing and expanding the agency.

It can also mean growing your AGI, getting higher paying clients, more interesting projects, more name recognition, or more freedom and time off. No matter how you personally define agency growth, there’s a method to achieve it.

This week, Marquel Russell is sharing his expertise in agency growth and scaling so we can learn how to do it in a way that works for us. From niching down, getting out of the day-to-day operations of the agency, or actually taking time off (a foreign concept to most agency owners), there are ways to reach your agency growth goals.

Join us to learn how Marquel has helped countless agencies grow and scale with just a few tweaks to their business models. And if you’re still not sure what agency growth looks like for you, this episode is even more important for you to listen to.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• What scaling effectively means for agency owners
• How to identify which areas of the agency are ready for growth
• Finding ways to replicate and systemize work in a custom industry like marketing
• Marrying customization and systems and processes for agency growth
• Letting go of identity attachment as an agency owner to better utilize your team’s skills
• Building an effective training program that helps team members and new employees be more self-sufficient
• The more time off you take, the more money you can make
• The often overlooked downsides of growing and scaling the agency
• Digging deeper to discover why you really want agency growth
• Finding your Minimal Viable Operation for what you need to reach your growth goals