EP 439: Standing out against the noise with personalized client outreach with Dan Englander

Build a Better Agency Podcast

Sales cycles are elongated, but that doesn’t mean agencies can’t still win new clients. If we change how we think about and approach prospecting, we can up our client outreach game to really hone in on our right-fit clients without being too sales-y about it.

In this episode, I talk with Dan Englander about how to stand out against the competition in our prospecting and outreach efforts. He shares how personalized client outreach can cut through the noise and win us new business more often if we just take the time to commit and dial in our systems and processes.

He also shares some tips and tricks for smaller agencies looking to build a sales team for the first time. You’ll learn how to identify the right hire who cares about solving your clients’ issues and won’t just read from a script or phone it in.

If you’re among the majority of agency owners who are ready to get out of the slow sales cycle and want to revamp your sales efforts this year, be sure to tune in to this advice-packed episode.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• What are companies looking to agencies for the most?
• Rethinking when it’s the right time to reach out to prospects
• A continued move toward specialization and thought leadership
• How to build and strengthen trust in the sales process
• Focusing on more than one niche isn’t a bad thing
• Best practices for personalizing client outreach efforts
• Consistency is key
• Walking the walk and talking the talk to build client trust
• Getting past the noise to stand out in your client outreach
• How a smaller shop can start building a sales team
• Common mistakes in sales training