Championing Sustainable Knitwear: Genevieve Sweeney's Journey with British Manufacturing and Slow Fashion

Bring Your Product Idea to Life

Most of the clothes we wear today are manufactured in the Far East. What happens when you decide to champion creating your clothing brand in the UK?

Today’s guest is Genevieve Sweeney, the founder of her eponymous luxury British knitwear brand. Genevieve designs and manufactures British knitwear for womenswear, menswear, accessories and socks. She champions and celebrates British manufacturing with heritage, craft and innovation in the industry using responsible fibres and sustainable practices.

Learn more about the process of designing and creating knitwear by hand, and how Genevieve is championing the rediscovery of lost skills. We discuss the importance of slow fashion, and the steps that can be taken to reduce the environmental impact of creating clothes. We also cover the logistics of running a thriving business when you have a young family, and why Genevieve is passionate about developing an apprenticeship scheme for her company.

It’s a wonderful rallying call to the benefits of manufacturing in the UK.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Genevieve Sweeney Website

Genevieve Sweeney Facebook

Genevieve Sweeney Instagram

Genevieve Sweeney LinkedIn

This episode is sponsored by Cara Bendon Brand Consultancy

If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.

They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.

Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!

If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here

Book a call with Cara

Cara Bendon Brand Consultancy Website

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This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

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