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Broken Brands -- When Things Turn Fugly
Manage episode 189868607 series 1583970
Contenu fourni par Brilliant Branding and Tungsten Branding. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Brilliant Branding and Tungsten Branding ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
What happens when you wake up to breaking news, sometimes bombshell news, about your company brand? When do you fight back, when do you take cover, when do you hold your ground and when do you simply retreat? Today we'll discuss crisis brand management, the Hollywood Weinstein scandal, and the strategies companies can take in the face of explosive news. From Blackwater and Chemlawn to ISIS and WTF, we look at all the potential landmines to avoid in the branding minefield. From friendly fire to enemy fire, we touch on all fronts. We'll also share best practices to avoid blowing up your brand with proactive naming strategies that work.
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36 episodes
Partager
Manage episode 189868607 series 1583970
Contenu fourni par Brilliant Branding and Tungsten Branding. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Brilliant Branding and Tungsten Branding ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
What happens when you wake up to breaking news, sometimes bombshell news, about your company brand? When do you fight back, when do you take cover, when do you hold your ground and when do you simply retreat? Today we'll discuss crisis brand management, the Hollywood Weinstein scandal, and the strategies companies can take in the face of explosive news. From Blackwater and Chemlawn to ISIS and WTF, we look at all the potential landmines to avoid in the branding minefield. From friendly fire to enemy fire, we touch on all fronts. We'll also share best practices to avoid blowing up your brand with proactive naming strategies that work.
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36 episodes
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
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continue reading
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…
continue reading
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