))
Bruno Singulani | Playing at the NBA of Package Design | E22
Manage episode 294314824 series 2791175
Contenu fourni par Hernán Braberman. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Hernán Braberman ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Bruno Singulani is a Brazilian designer and currently the creative leader for all Global Food Brands at Nestlé, and a member of the Pentawards jury.
Having graduated as a product designer, his professional and academic paths have eventually converged into roles with a strong focus on branding and strategic design management.
In this episode, we discuss how to achieve a healthy balance between a global brand strategy and the freedom to be locally relevant. He also tells me why creating intimacy with a brand is key to develop impactful design solutions.
Working with major Food & Beverage brands, Bruno believes in the essential value of anthropology and human-centric innovation to develop stronger design cultures and build long-lasting brands.
Resources:
Follow us:
- BRANDERMAN website
- BRANDERMAN Instagram
- Hernán Braberman LinkedIn
- My packaging design agency TRIDIMAGE
- PACKNEW Blog
Subscribe:
Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.
61 episodes
Partager
