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Episode 18: Bark Air takes flight: Inside the luxury pet market
Manage episode 433176534 series 3546848
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In this episode of the Brand Slam podcast, hosts Steve Rosa and Joe Kayata are joined by Dave Stangle, the VP of Brand Marketing at Bark. As Bark continues to redefine luxury pet services, Dave dives into the fascinating world of premium pet care, including their groundbreaking offerings like Bark Box and the newly launched Bark Air, the world's first air travel experience designed specifically for dogs.
Dave shares the intriguing backstory of how Bark Air was conceived. He also explains how Bark maintains a cohesive brand identity across various platforms and why humor is a crucial element in their marketing strategy. The conversation also explores the luxury pet market—unveiling trends, popular products, and future expansions.
From discussing Bark Air's current operations in major hubs like London, NYC, Los Angeles and Paris, to a playful round of rapid-fire questions, this episode is packed with insights and light-hearted moments. Whether you're a pet parent, a brand enthusiast, or just curious about innovative marketing strategies, this episode is sure to entertain and inform.
Tune in to understand why pets might just be the new kids, and get a sneak peek into what's next on Bark’s agenda.
Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.
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