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Leaning into your Expertise with Ron Robinson
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Join me on this week’s episode of Brand:Me where I’m joined by veteran cosmetic chemist and CEO of BeautyStat, Ron Robinson. Ron dives deep into how to start and maintain not only a triumphant brand, but a killer skincare routine. We discuss how effectively leaning into your background, experience and skill sets can blossom your brand. Being quoted as “Tik Tok’s Most Famous Cosmetic Chemist,” Ron also ties in how the power of social media, getting enough objective feedback and interacting with your audience can really make or break your brand’s success.
Timestamps:
2:09 - How did you get started as the chemist?
6:03 - Whats the deal with vitamin C?
11:30 - How do you come up with your next product idea
16:55 - How do you make a perfect headline?
20:54 - How did you prepare for opening a physical store?
28:29 - Your greatest branding failure
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